Digital Deadwalkers

December 2015

Provided by the American Academy of Orthopaedic Surgeons

Danger lurks at every corner of our cities and towns, but what if pedestrians are the ones posing the threats to themselves and others?

“Digital Deadwalkers,” 15-, 30- and 60-second television spots, encourages pedestrians to engage in and with their surroundings for better bone and joint health.

Distracted driving’s cousin—distracted walking—is rearing its ugly head. And, it’s a growing public issue for drivers and other pedestrians, too.

Let’s be street-smart! After all, orthopaedic surgeons would rather help your viewers keep their bones and joints strong and intact than put them back together.

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